NASGW - National Association of Sporting Goods Wholesalers
Trust is very powerful. It can make or break relationships, business and otherwise. Trust is the backbone of the National Association of Sporting Goods Wholesalers. NASGW works with their members to create partnerships that drive 2-step wholesale distribution within the shooting sports industry. Prime's collaboration with NASGW started with that same relationship, based on communication and values. Put simply, based off an awesome referral and a few phone conversations, NASGW gave us a shot to work with them in rebranding their organization. Two plus years later, we couldn't be more proud of our personal and business relationships with NASGW.
In an industry that has some of the oldest roots in the USA, it boils down to looking at the values that made this country strong. Integrity, Honesty, Communication and Trust. "Wholesale Trust." The tagline turned into the brand, which resulted in a complete redesign of the logo, new website, a knockout brand video, an additional website for the NASGW EXPO, email newsletter revamp, and numerous print and digital campaigns. We even had the privilege of being part of the team that puts on their annual Awards Dinner at last year's EXPO in Kansas City.
Deliverables aside, it's the relationship that we've developed with NASGW that has been the biggest benefit of working together. The repeating theme, I'd like to have; it would be creating and maintaining outstanding partnerships and friendships which we have mentioned a few times while talking about other clients. I mean, who doesn't like celebrating some significant accomplishments together over a beverage or two at happy hour, or even not at happy hour? It's a heck of a lot better than countless hours in the conference room hashing things out.