Marketing Blog From PRIME - Prime Incorporated


Why Marketing is An Important Part of Your Recruitment Strategy

Posted By: Gregg Alexander on May 10, 2022

During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot. ...

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Can Hiring a Marketing Agency Save You Money?

Posted By: Alexa Audet on Apr 26, 2022

When you find yourself in need of some marketing help for your business, you have two main options to consider: hire in-house staff or partner with a marketing agency. As with every decision, money is a huge factor – not only how much you’ll spend for your marketing team...

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Why We're Rethinking How We Build Websites

Posted By: Ben Fjare on Apr 12, 2022

For more than 10 years, designing and developing websites has been a core part of what we do here at PRIME. We’ve worked constantly to streamline the process and scale based on the needs of each client. But we can’t deny that it’s always been one of the most...

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How Marketing Agencies Can Help During the Worker Shortage

Posted By: Jason Johnson on Mar 29, 2022

Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen.  ...

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7 Signs You Need To Evaluate Your Brand Positioning

Posted By: Gregg Alexander on Mar 15, 2022

  Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!" We all know there are very few marketing strategies that trump a well-placed mullet, but honestly...

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Real Estate Marketing Techniques to Get More Leads

Posted By: Joshua Weir on Mar 01, 2022

  Every real estate agent company wants more leads. Leads equal opportunities to build relationships that turn into valuable transactions – bought and sold homes that keep your business thriving. ...

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5 Destination Marketing Organizations That Are Doing Marketing Right

Posted By: Lindsay Stefan on Feb 22, 2022

Whether you’re rebranding or brainstorming a new social media campaign, finding inspiration in your industry is a great place to start. Fortunately, in the realm of destination marketing, there’s plenty of inspiration out there. From logo designs and website layouts to killer blog content, we’ve gathered some of our...

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Real Estate Website Designs We Love

Posted By: Shane Niederklein on Feb 15, 2022

  Real estate websites can be hard to get right –  they require the perfect balance of functionality and style. With 97% of homebuyers searching online for homes, real estate websites need to make it easy for buyers to sort through listings and find homes that match their desired...

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The Ultimate Copywriter's Guide to Great Website Content

Posted By: Lindsay Stefan on Feb 08, 2022

If you’ve ever participated in building a website, you know that content creation can be the most challenging and time-consuming part. Copywriting for an extensive website can be a huge undertaking. What a website says is just as important as how it looks and functions, and, as a copywriter...

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Sustainable Tourism: An Important Trend for Tourism Marketing

Posted By: Gregg Alexander on Feb 01, 2022

  Sustainability has been a buzzword for some time, but today, it’s affecting consumer decision-making on a daily basis. And travel decisions are no different.  According to’s 2021 Sustainable Travel Report, 83% of travelers think sustainable travel is vital. Of the 29,000 travelers surveyed, 61% said the pandemic...

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Top 6 Digital Marketing Courses on LinkedIn Learning

Posted By: Joshua Weir on Jan 25, 2022

In digital marketing, strategies and best practices are constantly changing. And although we’re all busy trying to make marketing magic happen, sometimes we need to step away from the daily grind to learn something new. Whether you're more experienced and need to upgrade your tech-savvy or you're young and...

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5 Tried and True Tips to Grow Your Instagram Followers

Posted By: Meg Sepulveda on Jan 18, 2022

Growing your brand’s Instagram is a simple chain of events. The more followers you have, the more likely you are to see engagement on your posts; the more engagement you get, the higher your chances of appearing earlier on post feeds, story feeds and the explore section. This snowball...

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Do You Need to Hire a Marketing Agency? 5 Questions to Ask Yourself

Posted By: Alexa Audet on Jan 11, 2022

  If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen...

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Why Strong SEO is So Important in a Booming Real Estate Market

Posted By: Lindsay Stefan on Jan 04, 2022

  Whether you’ve seen it in the news or experienced it first-hand working in the industry, you know that real estate is booming. In 2021, the average sale price of a home reached a record high at $408,800 as many millennials entered the market during the pandemic. Within just...

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Why Traditional Marketing Doesn't Get the Job Done

Posted By: Alexa Audet on Dec 28, 2021

  There are a lot of ways to market your business, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. The truth is, traditional marketing is on its way out. This is your father’s...

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15 Creative Blog Ideas for Destination Marketing

Posted By: Lindsay Stefan on Dec 21, 2021

  If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example...

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5 Digital Marketing Goals to Set for the New Year

Posted By: Gregg Alexander on Dec 14, 2021

  New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve...

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Insightful Digital Marketing Statistics to Help You Plan for 2022

Posted By: Jason Johnson on Dec 07, 2021

  If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say...

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10 Ways to Make Your Credit Union Members Feel Valued

Posted By: Gregg Alexander on Nov 30, 2021

Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about...

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Hashtag Mining - A Digital Marketing Strategy You Need To Know About

Posted By: Meg Sepulveda on Nov 23, 2021

  When I think about hashtags, the first thing that comes to mind is Jimmy Fallon's skit on the Tonight Show with Justin Timberlake. If you haven't seen it, you're missing out (check it out here). And yes, hashtag use can get a bit obnoxious, especially when your old-high-school-buddy-turned-influencer...

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4 Challenges Credit Unions Face When Marketing in the Digital World

Posted By: Joshua Weir on Nov 16, 2021

  Credit unions have a lot to offer – member-focused products, famed member service and a spirit of giving back to their communities. But as many have made digital transformations over the last 10 years, credit unions still face significant challenges when it comes to marketing in the digital...

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How to Make the Most of Your Small Business Website

Posted By: Ben Fjare on Nov 09, 2021

  Small business owners need to consider the return on investment in everything they do. With limited budgets, staff and resources, running a small business takes creativity and understanding of where to put your dollars for the most impact. This is especially true when it comes to how you...

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Tips for a Successful Partnership With a Marketing Agency

Posted By: Alexa Audet on Nov 02, 2021

  So, you’ve found yourself shopping for marketing agencies to partner with. Maybe you want to increase your marketing capacity, but the idea of more staff and overhead costs gives you a headache. Or maybe you need the kind of expertise that can only be found in a specialized...

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What I’ve Learned About Designing for Credit Unions

Posted By: Katie Pierce on Oct 26, 2021

  I know what you’re thinking. Designing for a financial institution sounds like a real drag. But it doesn’t have to be. I like to think of it as a fun challenge – using design to make community banking feel easy, personable and attractive. Believe it or not, some...

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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Author of Start With Why: How Great Leaders Inspire Everyone to Take Action

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