Marketing Blog From PRIME - Prime Incorporated


What Does Digital Transformation Look Like for Financial Institutions?

Posted By: Gregg Alexander on Oct 12, 2022

In our new post-pandemic era, digital transformation remains a focus for companies looking to expand convenient services to their customers. Financial institutions are an example of an industry that benefited from its implementation. COVID-19 accelerated the need for digital transformation in banking when brick-and-mortar banks had to shut their...

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How to Personalize Your Marketing in the Banking Industry

Posted By: Meg Sepulveda on Sep 28, 2022

The banking industry is often considered sterile or cold. The marketing that many financial institutions put out can be regarded as stiff and impersonal, making it harder to attract new customers. Personalizing your marketing helps you separate your institution from the others, allowing you to recruit new customers who...

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Why Launching a New Website Isn’t Going to Fix Your Marketing

Posted By: Ben Fjare on Sep 14, 2022

  We love the opportunity to help a client launch a new website. Whether it’s your first website for your business or you are looking to refresh your existing website, our experts at PRIME are here to help you through the process. While a new website can help boost...

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What Does Digital Transformation Look Like for Destination Marketing Organizations?

Posted By: Gregg Alexander on Aug 31, 2022

As we continue our series on digital transformation, we’re going to discuss the impact Covid-19 had on destination marketing and some strategies Destination Marketing Organizations (DMOs) can use to transition into a more digital-focused era. By now we’ve all come to terms with the fact that Covid-19 shifted our...

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Hiring a Marketing Team vs. Individual Freelancers

Posted By: Jason Johnson on Aug 17, 2022

If you’re looking to develop a marketing strategy but don’t have a dedicated marketing employee or team in-house, you’ve probably been mulling over the pros and cons of hiring a marketing team versus an individual freelancer. Depending on the support you need, there are pros and cons to each...

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We Have More Business Than We Can Handle  — Should We Slow Our Marketing Efforts?

Posted By: Jason Johnson on Aug 03, 2022

If you’re lucky enough to be succeeding in business, you may wonder if you should slow your marketing efforts. In a word, no. Your marketing is likely one of the reasons your business is booming. Use this opportunity to grow your business by continuing rather than scaling back on...

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What Does Digital Transformation Look Like for Real Estate Companies?

Posted By: Gregg Alexander on Jul 20, 2022

Changes in digital technology have been happening across industries for years now, and real estate is no exception. Last month, we gave an overview of digital transformation as well as real-life applications as they apply to marketing. This month, we’re discussing what digital transformation means specifically for real estate...

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Why a 3-Month Marketing Campaign Isn't Going to Get You Results

Posted By: Gregg Alexander on Jul 06, 2022

  Digital marketing has been around since the 1990s, and it remains an important piece of any marketing strategy today. If you’re new to the digital marketing game, you may be wondering how to run a successful digital marketing campaign and how long it will take to see positive...

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Your Marketing is Only as Good as Your Company Culture

Posted By: Alexa Audet on Jun 22, 2022

Company culture is more than stated core values and a mission statement. It’s how your company practices those values and mission, and it is the crucial ingredient to a successful brand and marketing strategy. It’s what keeps your customers coming back and referring their friends to your business. It’s...

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What is Digital Transformation?

Posted By: Gregg Alexander on Jun 08, 2022

  Since the COVID-19 pandemic began over 2 years ago, business as a whole has had to make  a colossal shift into the digital world. The world as we knew it seemed to change overnight. This transition where we were not only connected by technology, but completely reliant upon...

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How to Align Your Business Goals With Marketing

Posted By: Jason Johnson on May 25, 2022

Sales and marketing go together like peanut butter and jelly or mac and cheese, a combination destined for greatness. When it comes to your overall business strategy, you want to keep both in mind to set yourself up for success. After all, what is macaroni without cheese or jelly...

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Why Marketing is An Important Part of Your Recruitment Strategy

Posted By: Gregg Alexander on May 10, 2022

During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot. ...

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Can Hiring a Marketing Agency Save You Money?

Posted By: Alexa Audet on Apr 26, 2022

When you find yourself in need of some marketing help for your business, you have two main options to consider: hire in-house staff or partner with a marketing agency. As with every decision, money is a huge factor – not only how much you’ll spend for your marketing team...

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Why We're Rethinking How We Build Websites

Posted By: Ben Fjare on Apr 12, 2022

For more than 10 years, designing and developing websites has been a core part of what we do here at PRIME. We’ve worked constantly to streamline the process and scale based on the needs of each client. But we can’t deny that it’s always been one of the most...

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How Marketing Agencies Can Help During the Worker Shortage

Posted By: Jason Johnson on Mar 29, 2022

Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen.  ...

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7 Signs You Need To Evaluate Your Brand Positioning

Posted By: Gregg Alexander on Mar 15, 2022

  Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!" We all know there are very few marketing strategies that trump a well-placed mullet, but honestly...

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Real Estate Marketing Techniques to Get More Leads

Posted By: Joshua Weir on Mar 01, 2022

  Every real estate agent company wants more leads. Leads equal opportunities to build relationships that turn into valuable transactions – bought and sold homes that keep your business thriving. ...

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5 Destination Marketing Organizations That Are Doing Marketing Right

Posted By: Lindsay Stefan on Feb 22, 2022

Whether you’re rebranding or brainstorming a new social media campaign, finding inspiration in your industry is a great place to start. Fortunately, in the realm of destination marketing, there’s plenty of inspiration out there. From logo designs and website layouts to killer blog content, we’ve gathered some of our...

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Real Estate Website Designs We Love

Posted By: Shane Niederklein on Feb 15, 2022

  Real estate websites can be hard to get right –  they require the perfect balance of functionality and style. With 97% of homebuyers searching online for homes, real estate websites need to make it easy for buyers to sort through listings and find homes that match their desired...

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The Ultimate Copywriter's Guide to Great Website Content

Posted By: Lindsay Stefan on Feb 08, 2022

If you’ve ever participated in building a website, you know that content creation can be the most challenging and time-consuming part. Copywriting for an extensive website can be a huge undertaking. What a website says is just as important as how it looks and functions, and, as a copywriter...

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Sustainable Tourism: An Important Trend for Tourism Marketing

Posted By: Gregg Alexander on Feb 01, 2022

  Sustainability has been a buzzword for some time, but today, it’s affecting consumer decision-making on a daily basis. And travel decisions are no different.  According to’s 2021 Sustainable Travel Report, 83% of travelers think sustainable travel is vital. Of the 29,000 travelers surveyed, 61% said the pandemic...

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Top 6 Digital Marketing Courses on LinkedIn Learning

Posted By: Joshua Weir on Jan 25, 2022

In digital marketing, strategies and best practices are constantly changing. And although we’re all busy trying to make marketing magic happen, sometimes we need to step away from the daily grind to learn something new. Whether you're more experienced and need to upgrade your tech-savvy or you're young and...

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5 Tried and True Tips to Grow Your Instagram Followers

Posted By: Meg Sepulveda on Jan 18, 2022

Growing your brand’s Instagram is a simple chain of events. The more followers you have, the more likely you are to see engagement on your posts; the more engagement you get, the higher your chances of appearing earlier on post feeds, story feeds and the explore section. This snowball...

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Do You Need to Hire a Marketing Agency? 5 Questions to Ask Yourself

Posted By: Alexa Audet on Jan 11, 2022

  If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen...

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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Author of Start With Why: How Great Leaders Inspire Everyone to Take Action

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