Posted By: Gregg Alexander on Jul 20, 2021
When it comes to destination marketing, your product is a place. You’re selling an experience – a place that offers people something different than what they might find in their everyday life. That experience is your brand. ...
Posted By: Joshua Weir on Jul 13, 2021
From listing a home to closing a sale, the process of selling real estate has gone digital. And while digital real estate means fewer in-person meetings with potential buyers and sellers, it still requires the same level of consistent nurturing (if not more) – just on a different platform. ...
Posted By: Jason Johnson on Jul 06, 2021
Trends in finance are evolving rapidly. What started as a digital revolution in banking was then forced to accelerate with the onset of the COVID-19 pandemic, keeping most people from managing their finances in person. The state of the world has set off a chain of innovations and...
Posted By: Gregg Alexander on Jun 29, 2021
Paid advertising is perhaps the most important tool for letting the world know about your destination. While your organic social channels and website might be pumping out great content, it’s pretty difficult to compete in a digital landscape without dropping some dollars. Whether you’re marketing for an up-and-coming...
Posted By: Joshua Weir on Jun 22, 2021
While marketing was being revolutionized in the 1960s, Bob Dylan sang, "The time's they are a-changin'." It was true at the time, but not more so than today. Some people lament the change brought on by new technologies and new generations, but without it, we'd still be crawling around...
Posted By: Ben Fjare on Jun 15, 2021
If you’ve been working in the real estate industry for long, you’re probably quite familiar with your local MLS (Multiple Listing Service). An MLS is a data feed of property listings in a particular area, generally managed by a real estate association. It’s a way for real estate...
Posted By: Meg Sepulveda on Jun 08, 2021
Many financial institutions suffer from low followership on social media. Think about your own social activity – how many banks and credit unions do you follow? Probably not a lot. Maybe the ones you bank with at most. ...
Posted By: Jason Johnson on Jun 01, 2021
Each brand has a culture that drives its identity. People naturally associate different feelings with the brands we interact with, and that can be used as a marketable tool. Does your credit union have a unique culture that your members keep coming back for? Can you think of...
Posted By: Lindsay McWilliams on May 25, 2021
When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting...
Posted By: Gregg Alexander on May 18, 2021
Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued...
Posted By: Meg Sepulveda on May 11, 2021
Social media advertising has been on the rise since social media’s inception, but the year 2020 took the power of social media to a new level. Platforms like Instagram and Facebook became the go-to for online shopping in several industries, and a way to discover new brands that people...
Posted By: Gregg Alexander on May 04, 2021
For today’s homebuyers, so much more research is being done online before ever going to look at a home in person. Plus, with the COVID-19 pandemic coming into play, the online experience has become paramount, as more buyers are hesitant to visit busy open houses, let alone walk...
Posted By: Joshua Weir on Apr 27, 2021
Calls to action, abbreviated as CTAs, invite your target audience to take an action. CTAs usually come in the form of something clickable, such as a bit of text with a hyperlink, a button, or even a photo. By taking this kind of action, a person signifies their...
Posted By: Shane Niederklein on Apr 20, 2021
Web design in 2021 relies on mobile functionality. As of January 2021, there were 4.32 billion active mobile internet users in the world. Now, mobile functionality isn’t a trend (it’s here to stay) but it is the baseline for all the trends we’re seeing in 2021. This year, brands...
Posted By: Lindsay McWilliams on Apr 13, 2021
Researching for any blog, web content or social media content takes extra time and effort to root through search engines and find credible sources and data that back your claims. But it’s an extra step that will greatly improve the quality of your content. Research is a commitment to...
Posted By: Joshua Weir on Apr 06, 2021
As digital marketers, data has become an ever-growing part of our jobs. We turn to analytics for insight into many of the decisions we make. Whether your team is using free applications like Facebook for Business or Google Analytics, or you pay for a more robust tool like...
Posted By: Meg Sepulveda on Mar 30, 2021
User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content...
Posted By: Katie Pierce on Mar 23, 2021
Designing for a brand’s product packaging can be incredibly fun and rewarding, but its complicated nature can make it difficult to get right. If you’ve ever designed a coffee bag, electronics packaging, a branded shipping box, or anything in between, you know that there are some learned tricks to...
Posted By: Jason Johnson on Mar 16, 2021
As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools...
Posted By: Gregg Alexander on Mar 09, 2021
To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and...
Posted By: Lindsay McWilliams on Mar 02, 2021
You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”...
Posted By: Teresa Keserich on Feb 23, 2021
Messaging and design are like brownies and ice cream. Sure, each can be good on its own, but when you put the two together, their textures, flavors and temperatures play off each other, offering you a one-way ticket to flavor town. In short, they make each other better. ...
Posted By: Meg Sepulveda on Feb 16, 2021
With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social...
Posted By: Lindsay McWilliams on Feb 09, 2021
Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for...