Marketing Blog From PRIME - Prime Incorporated

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How You Can Utilize User-Generated Content In Your Social Strategy

Posted By: Meg Sepulveda on Mar 30, 2021

User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content...

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The 5 Most Common Packaging Design Mistakes

Posted By: Katie Pierce on Mar 23, 2021

Designing for a brand’s product packaging can be incredibly fun and rewarding, but its complicated nature can make it difficult to get right. If you’ve ever designed a coffee bag, electronics packaging, a branded shipping box, or anything in between, you know that there are some learned tricks to...

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Digital Marketing Tools That Are Worth Paying For

Posted By: Jason Johnson on Mar 16, 2021

  As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools...

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5 Common SEO Myths

Posted By: Gregg Alexander on Mar 09, 2021

  To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and...

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Write Shorter: The Advantages of Concise Copywriting

Posted By: Lindsay McWilliams on Mar 02, 2021

  You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”...

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How Design Builds Relevance for Your Message

Posted By: Teresa Keserich on Feb 23, 2021

Messaging and design are like brownies and ice cream. Sure, each can be good on its own, but when you put the two together, their textures, flavors and temperatures play off each other, offering you a one-way ticket to flavor town. In short, they make each other better. ...

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5 Social Media Trends for 2021

Posted By: Meg Sepulveda on Feb 16, 2021

  With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social...

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How to Write Blogs That Actually Reach Your Audience

Posted By: Lindsay McWilliams on Feb 09, 2021

  Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for...

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Why Video Marketing Works

Posted By: Gregg Alexander on Feb 02, 2021

  According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the...

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Connecting With Your Audience Through Graphic Design

Posted By: Katie Pierce on Jan 26, 2021

  Graphic design is powerful, far beyond pretty pictures and sleek tools and techniques. When done well, graphic design can elicit feelings and emotions that draw your audience closer to your brand. Warning: We’re about to get a little touchy-feely here. ...

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How COVID-19 Will Affect Your Digital Marketing in 2021

Posted By: Jason Johnson on Jan 19, 2021

Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot...

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4 Types of Content You Should Be Using In Your Marketing

Posted By: Lindsay McWilliams on Jan 12, 2021

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it....

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Boost Your Donations and Membership Through Transparency

Posted By: Joshua Weir on Jan 05, 2021

In speeches and mission statements, you often hear organizations boast about being transparent. But what does transparency mean to them, and are they actually doing it? In a time when internet misinformation runs rampant, being fully transparent can sometimes feel risky. But at the same time, there’s a higher...

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4 Common Struggles With Online Banking and How to Fix Them

Posted By: Ben Fjare on Dec 29, 2020

  With fully digital banks like Chime making their way into the top 10 list of banks in the U.S. and 80 percent of Americans preferring online banking to visiting a brick-and-mortar branch, online and mobile banking are top-of-mind. People rely more on their phones and laptops for banking, but that doesn’t mean...

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PRIME Basics: Email Marketing for Beginners

Posted By: Meg Sepulveda on Dec 22, 2020

  While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average...

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5 Things You Should Know About Large Format Design

Posted By: Teresa Keserich on Dec 15, 2020

  As a graphic designer, you will likely be challenged at some point in your career with creating some type of large format design. While “large format” doesn’t have a formal size definition, it’s a design that’s usually viewed from a distance and is, well, large. We’re talking billboards...

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5 Digital Marketing Strategies to Help Nonprofits Fundraise

Posted By: Joshua Weir on Dec 08, 2020

For most nonprofit organizations, fundraising is something that touches almost every area of their organization. NPO's and NGO's often use the term development because there is a continuous system that cultivates engagement for each area of the organization. Ultimately, all of those avenues of impact engage people toward a goal that...

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Adobe MAX Recap: Our Favorite Sessions

Posted By: Alexa Audet on Dec 01, 2020

This October, our team at PRIME was excited to take advantage of Adobe’s virtual design conference, Adobe MAX. With more than 350 sessions packed into just three days, it was a challenge to pick and choose which ones to tune into. Luckily, many of them are still available on-demand...

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Why Giving Back is Good for Your Marketing Strategy

Posted By: Joshua Weir on Nov 23, 2020

  It’s no coincidence that you’re seeing more and more for-profit companies participate in charitable giving and volunteering, and take a moral stance on big issues. According to the 2020 Zeno Strength of Purpose Study, 94 percent of global consumers say it is important that the companies they engage...

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How Your Website Can Better Serve Your Association

Posted By: Joshua Weir on Nov 17, 2020

  In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating...

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How Financial Wellness Tools Can Take Your Bank To the Next Level

Posted By: Alexa Audet on Nov 10, 2020

  Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial...

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A Financial Institution’s Guide to Compliance in Digital Marketing

Posted By: Gregg Alexander on Nov 03, 2020

  If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health...

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PRIME Basics: How to Write an Effective Press Release

Posted By: Lindsay McWilliams on Oct 27, 2020

  Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team...

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6 Essential Tips for Making Your Nonprofit Brand Succeed

Posted By: Joshua Weir on Oct 20, 2020

  Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good...

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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Author of Start With Why: How Great Leaders Inspire Everyone to Take Action

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