Marketing Blog From PRIME - Prime Incorporated

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How to (Effectively) Gather Feedback About Your Financial Institution

Posted By: Alexa Audet on Sep 15, 2020

  You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I...

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Digital vs. Physical: Lessons Learned from COVID-19 and Banking

Posted By: Jason Johnson on Sep 08, 2020

  Through the nature of necessity, the COVID-19 pandemic forced financial institutions to find ways to do nearly everything digitally and remotely. In making this transition, many institutions found improved, automated tools that will stick around long after social distancing recommendations are gone....

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How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted By: Gregg Alexander on Sep 01, 2020

  With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions...

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How to Get More From Your Outbound Emails

Posted By: Alli Sisson on Aug 25, 2020

  Let’s do a word association game. When we say Instagram, what comes to mind? Perhaps funny memes, your favorite products, visual inspiration? Now, what about when we say email? Is it suddenly feeling stuffy in here? ...

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How Financial Institutions Can Up Their Digital Marketing Game During COVID-19

Posted By: Jason Johnson on Aug 18, 2020

  The COVID-19 pandemic and subsequent effects on the economy brought financial safety and security to the forefront for many of us. Whether you’re struggling personally or not, you may have seen your favorite mom-and-pop restaurant down the street close or heard the drone of falling stock market statistics...

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Four Reasons Your Messaging is Falling Flat with Your Audience

Posted By: Joshua Weir on Aug 11, 2020

  There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You...

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The Six Essential Elements of a Brand

Posted By: Alexa Audet on Aug 04, 2020

  We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important...

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How to Prepare for Your Rebrand

Posted By: Katie Pierce on Jul 28, 2020

  The rebrand. It's not a term for the faint of heart, and it's certainly something you can't just walk into willy-nilly. Not if you want good results, anyway. When you're staring down a rebrand, there's a lot to consider. Whether you're just excited to get going or unsure...

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The How-To on Facebook Marketing Campaigns

Posted By: Alli Sisson on Jul 21, 2020

  There's a secret that well-seasoned marketers know. No matter how many warm fuzzies an ad campaign gives you, or how clever, or funny, or relevant it is, none of it matters if the campaign can't drive engagement that leads to revenue. No matter how well the intention should...

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4 Steps Towards a Better Content Marketing Strategy

Posted By: Joshua Weir on Jul 14, 2020

  By now, we all know that they say content is king, and we're here to confirm, whoever "they" are, they're right. Content marketing is the foundation of a healthy marketing strategy. And while it isn't the end-all-be-all, it's pretty close. But not all content marketing efforts are created...

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How Well Do You Really Know Your Audience?

Posted By: Joshua Weir on Jul 07, 2020

  We all like to think we know our customers. That we have them completely figured out, that surely they think like us, and that we are as familiar with them as we are our own GamGam. ...

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Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted By: Alexa Audet on Jun 30, 2020

  There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out...

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The Secret Sauce to Scheduling Social

Posted By: Alli Sisson on Jun 23, 2020

  When social media first came out, developing a following and getting likes and shares was the task at hand. It was largely reactive, rather than proactive and responded to the trends of the day, rather than setting trends. As professional marketers expanded the social media space, being proactive...

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5 Keys to Better UI Functionality

Posted By: Ben Fjare on Jun 16, 2020

  Your website's UI (or User Interface, a mix of visual and interaction design) functionality is imperative to a healthy functioning website. It doesn't matter how pretty your graphics are, how great your brand photos turned out, or how on-point your copy is if your functionality is lackluster. It's...

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5 Areas of Your Website That Need Consistent Upgrades

Posted By: Ben Fjare on Jun 09, 2020

  When it comes to a website, many companies either tend to either hammer something out themselves, buy one, and then let it sit. But your website isn't a succulent you buy at the market, set on display, and ignore for months only to find it's blossomed beautifully. Think...

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Five Reasons Your Website is Never Really Done

Posted By: Ben Fjare on Jun 02, 2020

  Today we continue our saga into good website practices with PRIME's Director of Digital Development and website guru Ben Fjare. And while this topic is a multifaceted one in which each facet is a critical part of a well-oiled machine, today's topic stands out especially. Perhaps that's because...

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CMS Battle Royale: Craft vs. EE. vs. Wordpress

Posted By: Shane Niederklein on May 26, 2020

  Whether you're a budding freelancer burning the midnight oil in your shared apartment or a well-versed firm of developers, choosing what CMS (content management system) to work with can be daunting. Without a full understanding of what each one offers, and more importantly, requires of its users, you...

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5 Things to consider about upgrading your website

Posted By: Ben Fjare on May 19, 2020

  Today we're talking firsthand with a professor, technologist, and all-around website guru, as well as PRIME's Director of Digital Development, Ben Fjare. With countless custom web designs under his belt from clients across the globe, he has more than his fair share of experience in walking clients through the...

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What Does It Look Like to Work With PRIME and Improve Your Website?

Posted By: Ben Fjare on May 12, 2020

We're kicking off a new series talking with PRIME's Principal and Digital Development Director, Ben Fjare. Ben is a professor, digital experience expert, dev-tech influencer, and all-around website guru. In this week's offering, we will learn about all the ways you can keep your website in its fittest form...

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Ramping up to reopen: how prime can help

Posted By: Jason Johnson on May 05, 2020

  It’s here! The day that never seemed like it would come. The one we could hardly see from the depths of our quarantine stupor, sick with cabin fever and drunk on toilet paper power. Slowly but surely, however, a light began to shine on the horizon, and soon...

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Engaging Your Customers From a Distance

Posted By: Alexa Audet on Apr 28, 2020

As the world has made significant shifts in response to health and safety in the last few months, so have businesses. Perhaps more than anyone, business owners have had to retain their sense of humor, stay flexible, and present a stalwart self. It's no easy task, and just like...

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10 Ways to Communicate Empathy and Authority Amidst Crisis

Posted By: Ben Fjare on Apr 21, 2020

  There are a million different types of leaders in the world. From Gandhi to Genghis Khan, there are a lot of varying leadership styles out there, and not all of them are created equally (see Genghis Khan). There are, however, certain traits that all good leaders share, and...

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PRIME is here to H.E.L.P.

Posted By: Gregg Alexander on Apr 14, 2020

We spend most of our days getting by. Every morning, we knot our tie, eat our Wheaties, pin back our hair, push through the office front door, and before we know it, it's time for our 3 o'clock cup of coffee. The day is mostly gone, ticked away task...

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Being Responsible, Feeling Empowered

Posted By: Joshua Weir on Apr 07, 2020

  As we continue to navigate the new, uncharted waters of working during COVID-19, we continue to ask how we can H.E.L.P. We believe those waters don’t have to be murky. That unexplored doesn’t have to mean unmanageable. That’s why we’re talking about how to transition from the guy...

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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Author of Start With Why: How Great Leaders Inspire Everyone to Take Action

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