Posted By: Alexa Audet on Dec 28, 2021
There are a lot of ways to market your business, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. The truth is, traditional marketing is on its way out. This is your father’s...
Posted By: Lindsay Stefan on Dec 21, 2021
If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example...
Posted By: Gregg Alexander on Dec 14, 2021
New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve...
Posted By: Jason Johnson on Dec 07, 2021
If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say...
Posted By: Gregg Alexander on Nov 30, 2021
Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about...
Posted By: Meg Sepulveda on Nov 23, 2021
When I think about hashtags, the first thing that comes to mind is Jimmy Fallon's skit on the Tonight Show with Justin Timberlake. If you haven't seen it, you're missing out (check it out here). And yes, hashtag use can get a bit obnoxious, especially when your old-high-school-buddy-turned-influencer...
Posted By: Joshua Weir on Nov 16, 2021
Credit unions have a lot to offer – member-focused products, famed member service and a spirit of giving back to their communities. But as many have made digital transformations over the last 10 years, credit unions still face significant challenges when it comes to marketing in the digital...
Posted By: Ben Fjare on Nov 09, 2021
Small business owners need to consider the return on investment in everything they do. With limited budgets, staff and resources, running a small business takes creativity and understanding of where to put your dollars for the most impact. This is especially true when it comes to how you...
Posted By: Alexa Audet on Nov 02, 2021
So, you’ve found yourself shopping for marketing agencies to partner with. Maybe you want to increase your marketing capacity, but the idea of more staff and overhead costs gives you a headache. Or maybe you need the kind of expertise that can only be found in a specialized...
Posted By: Katie Pierce on Oct 26, 2021
I know what you’re thinking. Designing for a financial institution sounds like a real drag. But it doesn’t have to be. I like to think of it as a fun challenge – using design to make community banking feel easy, personable and attractive. Believe it or not, some...
Posted By: Lindsay Stefan on Oct 19, 2021
A blog is an important feature for any website, but especially for real estate websites. Why is that? Two reasons. One: a blog helps establish you as an expert in the world of real estate. Over time, people will look to your content to understand how the real estate...
Posted By: Ben Fjare on Oct 12, 2021
We get it — SEO is one of those terms that can sound crazy intimidating upfront. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie...
Posted By: Gregg Alexander on Oct 05, 2021
As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there...
Posted By: Shane Niederklein on Sep 28, 2021
A website is a must-have for any successful business in this era, whether you’re an insurance agency, a barbershop or a fun new game app. And while most people appreciate websites with a trendy, enticing design, they also have to work well functionally. The last thing you want...
Posted By: Meg Sepulveda on Sep 21, 2021
Though email is one of the oldest forms of digital marketing, it is not to be ignored. According to HubSpot, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. So while new social media channels...
Posted By: Gregg Alexander on Sep 14, 2021
If you’re a destination marketer, you probably have your trusty set of tools that help you draw visitors to your destination – likely a mix of social advertising, print advertising, billboards, content marketing and more. But in the quickly-evolving world of technology and digital marketing, there are always...
Posted By: Ben Fjare on Sep 07, 2021
A real estate website isn’t like any other business website. It has needs specific to the industry, with property listings that are changing constantly and the need to develop a personal relationship with clients quickly. With more than 25 real estate and development websites under my belt, I’ve...
Posted By: Ben Fjare on Aug 31, 2021
As a business, there are some things that are okay to skimp on. Maybe your office doesn't need to supply employees with some small work necessities such as pens, notebooks, or snacks. Your business might choose not to get certain time-saving programs like Quickbooks and do the accounting...
Posted By: Meg Sepulveda on Aug 24, 2021
Remember the wanderlust you felt while under lockdown in the height of the COVID-19 pandemic? You and everyone else were scrolling through Instagram, gathering inspiration for the day you’d be able to travel again. ...
Posted By: Meg Sepulveda on Aug 17, 2021
Social media marketing can often be a double-edged sword. In one sense, you can reach people in a very personable and authentic way. On the other hand, if done poorly, your social media can dismantle your brand's credibility that you've worked so hard to build. Regardless, social media...
Posted By: Joshua Weir on Aug 10, 2021
So, you’re looking to create a marketing strategy for your financial institution. “Where to start?” you might be thinking. Whether this is the first time you’re executing a full-blown marketing strategy or you want to try a new approach, everyone needs some direction. Our experience at PRIME has...
Posted By: Jason Johnson on Aug 03, 2021
There isn't one, concrete answer when it comes to the right mix of digital and traditional marketing. It's incredibly dependent on the client, the intended outcome, the budget, and the target audience. We take all of these factors into account when it comes to planning a marketing strategy....
Posted By: Ben Fjare on Jul 27, 2021
With an uptick in internet usage over the last year, your website has never been more important as the face of your brand. The modern buyer will often use a company’s website as a first impression – a strong indicator of whether or not he or she will...
Posted By: Gregg Alexander on Jul 20, 2021
When it comes to destination marketing, your product is a place. You’re selling an experience – a place that offers people something different than what they might find in their everyday life. That experience is your brand. ...