Posted By: Meg Sepulveda on Mar 30, 2021
User-generated content (UGC) is any content created by someone outside of your brand. It could be a video recorded by an average Joe, a photo taken by a local amateur photographer, or a customer sharing their written experience with your product on social media. Resharing this kind of content...
Posted By: Katie Pierce on Mar 23, 2021
Designing for a brand’s product packaging can be incredibly fun and rewarding, but its complicated nature can make it difficult to get right. If you’ve ever designed a coffee bag, electronics packaging, a branded shipping box, or anything in between, you know that there are some learned tricks to...
Posted By: Jason Johnson on Mar 16, 2021
As a digital marketing professional, you’ve likely received a host of cold calls and emails during your career about hundreds of digital marketing tools that will “forever change the way you do marketing.” While that can’t be true of all of them, there are some digital marketing tools...
Posted By: Gregg Alexander on Mar 09, 2021
To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and...
Posted By: Lindsay McWilliams on Mar 02, 2021
You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”...
Posted By: Teresa Keserich on Feb 23, 2021
Messaging and design are like brownies and ice cream. Sure, each can be good on its own, but when you put the two together, their textures, flavors and temperatures play off each other, offering you a one-way ticket to flavor town. In short, they make each other better. ...
Posted By: Meg Sepulveda on Feb 16, 2021
With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social...
Posted By: Lindsay McWilliams on Feb 09, 2021
Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for...
Posted By: Gregg Alexander on Feb 02, 2021
According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the...
Posted By: Katie Pierce on Jan 26, 2021
Graphic design is powerful, far beyond pretty pictures and sleek tools and techniques. When done well, graphic design can elicit feelings and emotions that draw your audience closer to your brand. Warning: We’re about to get a little touchy-feely here. ...
Posted By: Jason Johnson on Jan 19, 2021
Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot...
Posted By: Lindsay McWilliams on Jan 12, 2021
American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it....
Posted By: Joshua Weir on Jan 05, 2021
In speeches and mission statements, you often hear organizations boast about being transparent. But what does transparency mean to them, and are they actually doing it? In a time when internet misinformation runs rampant, being fully transparent can sometimes feel risky. But at the same time, there’s a higher...
Posted By: Ben Fjare on Dec 29, 2020
With fully digital banks like Chime making their way into the top 10 list of banks in the U.S. and 80 percent of Americans preferring online banking to visiting a brick-and-mortar branch, online and mobile banking are top-of-mind. People rely more on their phones and laptops for banking, but that doesn’t mean...
Posted By: Meg Sepulveda on Dec 22, 2020
While email may seem an archaic form of marketing compared to social media influencers and newsfeed ads on TikTok, its marketing power may surprise you. As it turns out, two-thirds of customers have made a purchase as a direct result of an email marketing message. And on average...
Posted By: Teresa Keserich on Dec 15, 2020
As a graphic designer, you will likely be challenged at some point in your career with creating some type of large format design. While “large format” doesn’t have a formal size definition, it’s a design that’s usually viewed from a distance and is, well, large. We’re talking billboards...
Posted By: Joshua Weir on Dec 08, 2020
For most nonprofit organizations, fundraising is something that touches almost every area of their organization. NPO's and NGO's often use the term development because there is a continuous system that cultivates engagement for each area of the organization. Ultimately, all of those avenues of impact engage people toward a goal that...
Posted By: Alexa Audet on Dec 01, 2020
This October, our team at PRIME was excited to take advantage of Adobe’s virtual design conference, Adobe MAX. With more than 350 sessions packed into just three days, it was a challenge to pick and choose which ones to tune into. Luckily, many of them are still available on-demand...
Posted By: Joshua Weir on Nov 23, 2020
It’s no coincidence that you’re seeing more and more for-profit companies participate in charitable giving and volunteering, and take a moral stance on big issues. According to the 2020 Zeno Strength of Purpose Study, 94 percent of global consumers say it is important that the companies they engage...
Posted By: Joshua Weir on Nov 17, 2020
In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating...
Posted By: Alexa Audet on Nov 10, 2020
Banks are developing apps, calculators, worksheets, and more to help people manage their finances and draw in new leads. It's a whole new world out there, and now is the time to embrace the tools that customers are calling out for. 2019 saw more than one trillion financial...
Posted By: Gregg Alexander on Nov 03, 2020
If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health...
Posted By: Lindsay McWilliams on Oct 27, 2020
Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team...
Posted By: Joshua Weir on Oct 20, 2020
Nonprofits, NGOs, and charitable organizations have transitioned heavily in the marketplace to being forces for awareness and action in Western Culture. Whereas once, marketing was focused solely on fundraising events, membership drives, or various development pitches, nonprofit branding has become a significant force of influence, as social good...