Digital Marketing is the use of a variety of digital mediums to engage your audience. Whether you use paid services, pay-per-click, banner advertising, or organic efforts, digital marketing is a scalable discipline that allows people to run multiple campaigns cost-effectively, utilizing numerous channels to reach their target market.
The reality is that online engagement in adult populations has increased by 5% in the last three years. With the advent of screen time calculators and personal data metrics being at an all-time high, Pew Research claims that usage is “almost constant.” Whether we are shopping, engaging in social media, gaming, or working, we spend a lot of time online.
So, what does this mean to you and me; we'll, it shows us that there is very fertile ground to connect digitally in a world where people are continuously online. The truth is that both in cost and effectiveness, traditional marketing efforts are being left in the dust behind digital marketing.