The internet is an expansive market space where increasing levels of people are searching for products and services, friends and relationships, as well as business or employment. When it comes to working in a financial institution, the level of security, data or otherwise, often throws a limitation into elements of a digital marketing campaign. Whether you have to navigate login criteria, terms delineation, or the variety of barriers with social media marketing, there are unique hurdles to make use of the open marketing space in our digital world.
The reality is that internet usage in adult populations has increased by 5% in the last three years. With the advent of screen time calculators and personal data metrics being at an all-time high, Pew Research claims that the level of usage is "almost constant." Whether we are online shopping, engaging in social media, gaming, or working, we spend a lot of time online.
So, what does this mean to you and me; we'll, it shows us that there is very fertile ground to connect digitally in a world where people are continuously online. The truth is that both in cost and effectiveness, traditional marketing efforts are being left in the dust behind digital marketing. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.