We all know how important a website is to a business’s online strategy. Almost every business needs an online presence to reach buyers in the internet age, whether B2B, B2C, non-profit, local or global. A company’s website is its virtual storefront.
Shockingly, a recent survey by 1&1 Internet reports that up to 40 percent of small to medium sized businesses still don’t have a website. Even if you’re on social media or any other digital platform, operating without a website is just silly. A website is an essential piece of your online marketing strategy.
Whether you’re looking to build your first website, or hoping to gain traffic or leads on your existing site, you may wonder what it takes to have a great website.