The Challenge

The Downtown Business Association (DBA) brings together businesses to promote downtown Bozeman as a hub for business, culture and entertainment. They promote activities and events that build a strong local economy while contributing to the well-being, growth and vitality of downtown Bozeman. It doesn’t take more than one trip down and back to realize the great offerings of our charming Main Street. Whether you are in the market for new boots (always), crave a handcrafted cocktail with local herbs, or want to catch a live show in a historic theater, you’ll find it all in just a few blocks.

Unlike our great downtown, DBA’s website was hard to navigate, making it difficult to find important information about what Downtown Bozeman has to offer. It also lacked the visual impact visitors take in when they stroll down the sidewalk and take in our picturesque downtown in person. We wanted to improve the overall user experience, enhance design to reflect the subject matter, and make life a little easier for the Downtown Bozeman Association staff.

The Prime Fix

Rebuilding the site on a mobile responsive platform was our first order of business, but with the amount of content on the site, it needed to be easy to edit, too. We built the site on a content management system, giving them the ability to edit the content the needed, all while developing the user experience on a responsive framework. This allowed users to experience the website on the mobile phones or tablets for quick access and ease of use. We also created a digital membership directory, providing the organization with a single database they could export at any time for reports and reviews. This same directory included robust visual branding that allowed users to search by category and location, with interactive Google Maps. We then turned our focus to the DBA’s “Downtown Bozeman Dollar,” a member-based gift certificate program that offers members the chance to purchase of one gift certificate that can be used at DBA businesses. To augment the program, we integrated an e-commerce solution that made it easier for consumers to purchase, with the goal of increasing the use of the program, boosting business downtown in turn. And last but not least, we developed an online portal to house all their amazing resources for the community, businesses, and tourists to access with ease.

Our goal was to streamline the user experience to help visitors find where to go and what to do in Downtown Bozeman. The most noticeable change is simple, but paramount: Shop. Dine, or Play options. Pretty basic, right? It’s a call-out that gets users the information they’re looking for quickly and allows them to get back to soaking up life in our vibrant downtown.

The Results

The renovated website and branding make it much easier for users to navigate and get the information they need in a snap. Because of the improved mobile experience, we’ve also seen great growth from mobile users.

Whether you’re a local or a guest, get on the site to see what’s going on, and get yourself to the joys that way in Downtown Bozeman sooner than later!

Work With Prime

Work With Prime