With a Wholesale Trust tagline, we couldn't think of a better way to describe working with NASGW (National Association of Sporting Goods Wholesalers). NASGW needed some revitalization with its brand, messaging, and overall perception.
As one of the primary conduits for getting sporting goods to marketing, NASGW relied on some tried and true past tactics, focused primarily on their annual meeting and EXPO. This event brought buyers and sellers together under one roof. Still, with increased competition from avenues outside distribution, it was time to up the game and reinforce NASGW's brand and purpose to its members.
Sometimes, the intangibles matter more to us in the Prime office than anything that can be measured with an algorithm. We've done a ton of work with NASGW. It's amazing to work with a group of people "you just get," who are humble, honest, and hardworking. It's why we do what we do. It makes working with NASGW a pleasure and honor, and we truly enjoy the times we can get all of us together from our different locations around the US. Great people make great organizations, and we're happy to be the trusted marketing partner of this one.