The Challenge

Anyone who lives in Bozeman knows that bringing sexy back to 7th Street isn’t exactly easy. Try telling that the RSVP Motel Bozeman, who has taken the old Rainbow Motel by storm with its glitz, glamour and flawless style. The first of its kind, this Bozeman boutique motel was resurrected out of an outdated framework, added a local fare cafe, and event center next door, and more attention to detail than you can keep track of. It’s a great place for a romantic getaway or Bozeman staycation. We were pumped to tackle the challenge of appealing to those who value a boutique motel stay as an extension of their own style. Our goal with RSVP was to give people a place they craved to be a part of through branding, website, and environmental design. After all, this is by no means any standard motel.

The Prime Fix

Good branding brings to life the Palm Spring inspired decor, which grabs the attention of luxury seeking individuals who want their stay to be an experience rather than succumb to the normal amenities of Montana’s rural setting. The name RSVP was chosen for its versatility as an acronym and relation to the motel’s exclusive invitation to stay. The acronym, “Rest. Stay. Vacate. Play.,” can be seen in the environmental design and calls-to-action in both traditional and digital marketing outreach.

The Results

With a lot of hard work and a little glisten (because this is no place for sweat), RSVP opened in July 2018 with a steady influx of reservations. Our team is now hard at work using inbound marketing methods to reach the RSVP audience and entice tourists to stay at the newly made over motel. With a combination of digital and print efforts, we’ve already seen an increase in traffic to the website and subscribers to our “Inner Circle” newsletter. As busy as it’s getting, you better make your reservations today, honey.